Laver Cup is a tennis competition that pits the great players of Europe against the rest of the world. The US Open was only a few weeks ahead of the Laver Cup, so naturally, the folks at Laver Cup wanted to get the word out about the inaugural event to an audience of tennis enthusiasts. Myself and the rest of the team at Tomahawk Productions had a few short weeks to develop a TV spot using graphics and footage from a previous commercial. The commercial needed to work with and without sound and work for a TV audience as well as spectators in the stadiums at the US Open. Here's what we came up with.
The Atlantic: JPMorgan Chase
JPMorgan Chase wanted to showcase its innovative history in the creation and development of the lightbulb and building management systems. For this sponsored content project, I took a deep dive into the past and pulled out some riveting facts and anecdotes (did you know in 1882 Pearl Street in New York City became the first street to be lit with electricity?). As infographics would accompany the copy for this project, I also kept in mind everything I wrote would be illustrated in some way. That meant thinking visually while communicating with words. Here's a segment of the story:
1879 - Lighting & Building: The Cotton Filament Lightbulb Thomas Edison used a carbonized cotton filament—the part of the light bulb that glows—to produce the first long-burning light bulb. It lasted for an impressive 13 and a half hours. His work built on that of inventors Joseph Swan and Warren De La Rue. It’s debatable who invented the light bulb, but who commercialized it? That is a crown only Edison wears. "We will make electricity so cheap that only the rich will burn candles," said Edison. Much-needed capital to fund these early experiments at Edison Electric Light Company came from the company’s individual partners as well as Drexel Morgan & Co., which would go on to become JPMorgan Chase. Within a year, Edison had added carbonized bamboo as a filament, a move that resulted in 1,200 hours of light from a single bulb."
Reality Interactive, an agency that focuses on retail experiences, asked me to come up with the voice of WearSafe as well the copy for their website and print material. I worked with creative director Douglas Hampton-Dowson and here's the result:
Great George Watches: Website Copy
When I began working with Great George Watches, it was a concept. The company knew it wanted to identify its brand with its city of origin and good design. Other than that, I created the Great George voice and their copy from scratch (including their Kickstarter campaign).
Great George Watches: Kickstarter Copy
When I began working with Great George Watches, it was a concept. The company knew it wanted to identify its brand with its city of origin and good design. Other than that, I created the Great George voice and their copy from scratch.
I regularly write content for Sweeten, a real estate company that keeps a very active blog. This involves pitching story ideas that appeal to those on the verge of renovating their home and matching Sweeten's light-hearted writing voice with well-researched information.
Great George Watches: Video Concept and Script
Great George Watches | Launch Film | Born in the Great and Mighty City of New York
Breaking Ground: Video Concept and Script
For this project, I worked with the volunteer team from the non-profit Breaking Ground, as well as a video producer and animator to concept this video and write the script.